Advanced Digital Marketing Course

Advanced Digital Marketing Course Advanced Digital Marketing

Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Advanced Digital marketing courses differs from traditional marketing as it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working in real time. Best Digital Marketing Training Institute in Delhi. Digital marketing includes search engine optimization (SEO), Search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks & games, and any other form of digital media. It also extends to non-Internet channels that provide digital media such as mobile phones -SMS and MMS service, callback and on-hold mobile ring tones etc.

After completion of the course, you will be able to describe:-

  • Difference between marketing and digital marketing
  • Understanding about Marketing and Digital Marketing Process
  • Advance forms of digital marketing

On page optimization Icon Image

  • What is on-page SEO?
  • Keyword Research with Google keyword planner
  • Domain Selection & URL Structuring
  • Head Section Optimization
  • Meta Tag Optimization
  • Redirection Tags
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Spamming Stuffing
  • LSI (Latent Semantic Indexing)
  • Image Optimization
  • Video Marketing
  • Robots File Creation
  • Sitemap Creation & Submission (html and xml)
  • Website Tracking Tools (Google Analytics, Google Webmaster Tools)

Search Engine Optimization Icon Image

  • What is SEO?
  • What are search engines and their functions?
  • Understanding traffic, keywords etc.
Seo

Google Analytics Icon Image

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • Understanding Google analytics insights
  • Hot to add analytics code in website
  • Understanding goals and conversion how to setup goals?
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • Understanding different types of goals
  • how to reduce bounce rate
  • How to setup goals
  • Importance of funnels
  • How to integrate ad words and analytics account
  • Benefits of integrating ad words & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • How to take required corrective actions

Mobile Web Marketing

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing
  • App Store optimization
  • Creating mobile website through WordPress
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps Targeting via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentation
  • Option targeting and difference
  • SMS marketing

Online Reputation Management (ORM)

  • What is online reputation management?
  • Why online reputation management?
  • Understanding ORM scenario
  • How to deal with criticism online?
  • Ways to create positive brand image online?
  • Understanding tools for monitoring online reputation?
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management

Website Creation

  • Understanding about Internet, websites, domain, web server, web hosting etc.
  • Planning of a website
  • HTML Basic
  • About CMS and creating website in WordPress
  • Domain Booking
  • Server & Hosting
  • One Live Project

Off page optimization

  • What is off page SEO?
  • Why off page is important?
  • What are Back links?
  • Back links Creation Methods
  • Difference Between Do Follow and Not Follow Back links
  • What is Google Page Rank
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submission
  • Comment Blogging
  • Classifieds Posting
  • Forum Posting
  • Link Exchange (One way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds

Local SEO

  • Google Business Listing (Google Maps)

PPC Advertising (Google Ad words)

  • Understanding of organic search results
  • Introduction to Google ad words & PPC advertising
  • Overview of Microsoft Ad center (Bing & Yahoo)
  • Setting up Google ad words account
  • Understanding ad words account structure
  • Campaigns, Ad groups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display, Video
  • Difference between search & display campaign
  • How does ad words rank ads?
  • Understanding of ad words algorithm
  • What is quality score?
  • Why quality score is important?
  • Why CTR is important?
  • Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies?
  • What is CTR?
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Finding relevant ad groups options using tool
  • Creating ad groups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Creating ads
  • Understanding ad metrics Display & destination URL
  • How to write a compelling ad copy?
  • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking? Why is it important?
  • How to set up conversion tracking?
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Re-marketing
  • GOOGLE AD WORD CERTIFICATION

Social Media Marketing

  • What is social media?
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others?

Facebook Marketing

  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • Using power editor tool for adv.

LinkedIn Marketing

  • What is LinkedIn ?
  • Company profile v/s Individual Profiles
  • Understanding and Manage LinkedIn Groups
  • How to do marketing on LinkedIn groups?
  • LinkedIn Advertising & IT best Practices
  • Increase ROI from LinkedIn ads
  • LinkedIn Publishing
  • Company Pages

Twitter Advertising

  • Understanding twitter
  • Tools to listen & measure influence on Twitter: Tweet deck, Klout, Peer Index
  • How to do marketing on Twitter?
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing

Video Marketing

  • Understanding Video Campaigns
  • Creating 1st Video campaign
  • Importance of Video marketing
  • Benefits of Video marketing
  • Using YouTube for Business
  • Developing you tube video for Marketing strategy
  • Get traffic through you tube channel/video to your website
  • Create video ad group
  • Targeting options
  • Understanding bid strategies

Ad sense Blogging

  • What is Ad sense?
  • How to get approved for Ad sense?
  • Cool trick to get Ad sense approval by Google
  • Using your ad sense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging ?
  • How to Blog ?
  • What is WordPress and How to Create with WordPress?
  • WordPress Themes and Plugins

Affiliates

  • What is Affiliates?
  • How to join and Earn with Affiliates?
  • Top Indian and Worldwide Bloggers
  • How to Earn Money from Blogging

E commerce Marketing

  • What is E-commerce ?
  • Top E-commerce Website around the world
  • E-commerce scenario in India
  • How to do SEO of an E commerce website?
  • Why do you need a solid E-commerce marketing strategy?
  • Formulating right E-commerce marketing strategy
  • E-commerce business
  • Case studies on E-commerce
  • Live Project
Affiliate Marketing