Basic Digital Marketing Course
Learn Basic Digital Marketing Course with us Advance technology of digitization and social networking are transforming companies and government to interact with their customers and partners. Specialization in Digital Marketing enable IT professional to provide strategic and analytic skills to guide an organizations about utilization of digital world that is overflow with customers, data, products and interactions. Best Digital Marketing Training in Delhi
After completion of the course, you will be able to describe:-
- Difference between marketing and digital marketing
- Understanding about Marketing and Digital Marketing Process
- Understanding about Internet, web sites
- Domain, web server, web hosting
- Planning of a website
- HTML Basic
- About CMS and creating website in WordPress
Search Engine Optimization
- What is SEO?
- What are search engines and their functions?
- Understanding traffic, keywords etc.
- On page optimization
- Off page optimization
PPC Advertising (Google Ad words)
- Understanding of organic search results
- Introduction to Google ad words & PPC advertising
- Setting up Google ad words account
- Understanding ad words account structure
- Campaigns, Ad groups, Ads, Keywords, etc.
- Types of Advertising campaigns-Search, Display, Video
- Difference between search and display campaign
- Introduction to Google analytics
- Understanding Google analytics account structure
- How to set up analytics account
- How to add analytics code in website
- Importance of funnels
- How to setup goals
Social Media Marketing
- What is social media?
- Understanding the existing social media platform & psychology
- How social media marketing is different than others
- Facebook Marketing
- LinkedIn Marketing
- Twitter Advertising
Mobile Web Marketing
- Understanding Mobile Devices
- Fundamentals of Mobile marketing
- Advertising on mobile (App & Web)
- SMS marketing
Ad sense Blogging
- What is Ad sense?
- How to get approved for Ad sense?
- What is Blogging?
- How to Blog?
- WordPress Themes and Plugins
- What is Affiliates?
- How to join and Earn with Affiliates
- Top Indian and Worldwide Bloggers
- How to Earn Money with Blogging
E commerce Marketing
- What is E commerce?
- Top E commerce Website around the world
- E commerce scenario in India
Google Ad word Certification
- Ad Words Fundamental
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Mobile Advertising
- Work on Live Project