Advanced Digital Marketing Course

Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Advanced Digital marketing courses differs from traditional marketing as it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working in real time. Best Digital Marketing Training Institute in Delhi. Digital marketing includes search engine optimization (SEO), Search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks & games, and any other form of digital media. It also extends to non-Internet channels that provide digital media such as mobile phones -SMS and MMS service, callback and on-hold mobile ring tones etc.

After completion of the course, you will be able to describe:-

Difference between marketing and digital marketing
Understanding about Marketing and Digital Marketing Process
Advance forms of digital marketing

On page optimization

What is on-page SEO?
Keyword Research with Google keyword planner
Domain Selection & URL Structuring
Head Section Optimization
Meta Tag Optimization
Redirection Tags
SEO Friendly Content Writing
Heading Optimization

Keyword Density, Spamming Stuffing
LSI (Latent Semantic Indexing)
Image Optimization
Video Marketing
Robots File Creation
Sitemap Creation & Submission (html and xml)
Website Tracking Tools (Google Analytics, Google Webmaster Tools)

Search Engine Optimization

What is SEO?
What are search engines and their functions?
Understanding traffic, keywords etc.

Google Analytics

Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
Understanding Google analytics insights
Hot to add analytics code in website
Understanding goals and conversion how to setup goals?
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
Understanding different types of goals

how to reduce bounce rate
How to setup goals
Importance of funnels
How to integrate ad words and analytics account
Benefits of integrating ad words & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
How to take required corrective actions

Mobile Web Marketing

Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile marketing
App Store optimization
Creating mobile website through WordPress
Advertising on mobile (App & Web)

Targeting ads on Apps Targeting via location
Targeting ads on search engine
Content Marketing on mobile
Mobile strategy-segmentation
Option targeting and difference
SMS marketing

Online Reputation Management (ORM)

What is online reputation management?
Why online reputation management?
Understanding ORM scenario
How to deal with criticism online?
Ways to create positive brand image online?
Understanding tools for monitoring online reputation?
Step by step guide to overcome negative online reputation
Best examples of online reputation management

Website Creation

Understanding about Internet, websites, domain, web server, web hosting etc.
Planning of a website
HTML Basic
About CMS and creating website in WordPress
Domain Booking
Server & Hosting
One Live Project

Off page optimization

What is off page SEO?
Why off page is important?
What are Back links?
Back links Creation Methods
Difference Between Do Follow and Not Follow Back links
What is Google Page Rank
How to Increase Google Page Rank
Web Directory Submissions
Social Bookmarking

Article Writing & Submission
Press Release Writing & Submission
Comment Blogging
Classifieds Posting
Forum Posting
Link Exchange (One way, two way and three way)
Search Engine Submissions
RSS Feeds

Local SEO

Google Business Listing (Google Maps)

PPC Advertising (Google Ad words)

Understanding of organic search results
Introduction to Google ad words & PPC advertising
Overview of Microsoft Ad center (Bing & Yahoo)
Setting up Google ad words account
Understanding ad words account structure
Campaigns, Ad groups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search & display campaign
How does ad words rank ads?
Understanding of ad words algorithm
What is quality score?
Why quality score is important?
Why CTR is important?
Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies?
What is CTR?
Understanding ad-extensions
Types of ad-extensions

Adding ad-extensions in our Campaign
Finding relevant ad groups options using tool
Creating ad groups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Creating ads
Understanding ad metrics Display & destination URL
How to write a compelling ad copy?
Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking? Why is it important?
How to set up conversion tracking?
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
Re-marketing
GOOGLE AD WORD CERTIFICATION

Social Media Marketing

What is social media?
Understanding the existing social media paradigms & psychology
How social media marketing is different than others?

Facebook Marketing

Understanding Facebook marketing practical session
Creating Facebook Page
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook Advertising

Types of Facebook advertising
Best practices for Facebook advertising
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module-CPC vs CPM-CPA
Setting up conversion tracking
Using power editor tool for adv.

LinkedIn Marketing

What is LinkedIn ?
Company profile v/s Individual Profiles
Understanding and Manage LinkedIn Groups
How to do marketing on LinkedIn groups?
LinkedIn Advertising & IT best Practices
Increase ROI from LinkedIn ads
LinkedIn Publishing
Company Pages

Twitter Advertising

Understanding twitter
Tools to listen & measure influence on Twitter: Tweet deck, Klout, Peer Index
How to do marketing on Twitter?
Black hat techniques of Twitter Marketing
Advertising on Twitter
Creating Campaigns
Types of Ads
Tools of twitter Marketing

Video Marketing

Understanding Video Campaigns
Creating 1st Video campaign
Importance of Video marketing
Benefits of Video marketing
Using YouTube for Business
Developing you tube video for Marketing strategy
Get traffic through you tube channel/video to your website
Create video ad group
Targeting options
Understanding bid strategies

Ad sense Blogging

What is Ad sense?
How to get approved for Ad sense?
Cool trick to get Ad sense approval by Google
Using your ad sense account interface Placing ads on your blog
Creating blogs with our Free theme
What is Blogging ?
How to Blog ?
What is WordPress and How to Create with WordPress?
WordPress Themes and Plugins

Affiliates

What is Affiliates?
How to join and Earn with Affiliates?
Top Indian and Worldwide Bloggers
How to Earn Money from Blogging

E commerce Marketing

What is E-commerce ?
Top E-commerce Website around the world
E-commerce scenario in India
How to do SEO of an E commerce website?
Why do you need a solid E-commerce marketing strategy?
Formulating right E-commerce marketing strategy
E-commerce business
Case studies on E-commerce
Live Project